YouTube is one of the most powerful and influential platforms that most marketers use to promote their brands. With over a myriad of users making use of YouTube, marketers can only get an edge over their marketing strategy by incorporating YouTube advertising.
Explore below some of the most well-known advertising statistics, benefits of YouTube marketing, and other YouTube Video marketing facts that may pique your interest. Whether you’re a beginner in the field of YouTube advertising or are quite into it, given below are some benefits that may come in handy if you’re considering YouTube advertising.
1. YouTube Advertising is Affordable
YouTube advertising is considered quite cost-effective compared to most standard marketing strategies. PPC advertising, in a nutshell, works lucratively- marketers get paid when an individual clicks on their ad. Moreover, the marketers get to decide how much they want to pay on getting clicks.
Thus, it is obvious that you won’t have to spend exorbitant amounts of money on PPC ads. YouTube works similarly to PPC Ads. It follows a structured pattern as that of PPC ads which is why It is a cost-effective option. Youtube ads become affordable if you go for the online video editor software to create YouTube Ads effortlessly. You can have a look at the audio editor if you want to edit audio on different platforms.
2. You can Reach Your Target Audience Much More Effortlessly
A successful campaign is highly dependent on Granular Targeting. YouTube Ads play a vital role in helping you get intricate for targeting the audience you are looking for. There are a plethora of ways by which you can reach your target audience. These include-
- Customer Match- Utilizing first-party offline and online data, you can reach out to the customers who previously showed interest in your brand.
- Video Remarketing- Thie involves targeting the users who previously engaged with your YouTube videos and ads.
- Demographics- This involves targeting individuals based on elements like age, location, parental status, and so on.
- Similar Audiences- This involves utilizing customer Match data to reach out to potential customers that are intrigued to view your ads.
- Topics- This involves targeting individuals dependent on the topic of interest.
- Life Events- This involves targeting the audience based on the real-life events that they previously encountered. These events can include- getting married and moving to another city.
- Affinity Audience- This involves reaching out to your affinity audience that has an interest in subjects linked to your brand.
- In-market audience- This involves reaching out to your in-market audience through marketing to those particular people who are looking for products and services that you are offering.
- Customer Affinity Audience- This involves reaching out to those individuals in a much more granular way through a custom affinity audience that lets you explore users who have a keen interest in topics related to your brand.
3. YouTube Marketing Metrics are Comparatively Easy to Measure
Measuring the efficiency and success rate of your marketing campaign is a rather crucial element of tracking your campaign. If you don’t keep a track of the progress of your campaign, you will not have an opportunity to reflect on your actions and how you can improve.
That being said, it is important that you determine the success rate of your YouTube marketing campaign. Thanks to YouTube, you can do this easily by taping on the ‘Analytics’ tab. The Analytics tab offers insight into your viewers and the success rate of every video. You can also make use of the Google Ads account to monitor costs, budget details, views, and other data.
4. Connect Deeply With Your Audience
Compared to most forms of marketing, YouTube advertising is unbeatable as it gives you the mere opportunity of connecting much more deeply with your audience. YouTube marketing is an authentic way of representing your brand and further helping your customers analyze your brand’s skills and attitude.
Furthermore, YouTube also allows you to connect face-to-face with your audience. Note that there are over a myriad of YouTube ad formats that you can choose from. Do thorough research before you choose to reconnect with your prospective customers.
5. YouTube Advertising Offers A Swift Outcome
YouTube comprises over 2 billion users on a monthly basis. Publishing your ads amid a larger crowd only means that you’ll get an increased number of ad clicks, website traffic, and ultimately, sales. Due to the extensive user base that YouTube consists of, it is a great platform for encountering swift results.
A very example of this is- email marketing takes much more time to show an outcome compared to YouTube marketing. On the other hand, YouTube is quick to offer results solely because of its comprehensive user base. This opens doors to opportunities for brands.
6. Address A Bigger Crowd
Unlike your standard form of marketing, YouTube marketing involves reaching out to a massively large audience. Some of these might already be your clients while some of these might become your potential clients in the near future. YouTube acts as the key for small and medium businesses to target more interested users.
Even if you decide to reach a particular group of audiences, you are bound to display your ads in front of a large crowd. Simultaneously, the larger the crowd you target, the better your chance at generating leads and boosting customer performance.
YouTube is an exceptional platform that marketers can make complete use of to advertise their brand. Apart from the many benefits of YouTube advertising, it might pique your interest to know that Youtube video specs offer maximal advertising benefits. If you are looking forward to market on your YouTube, you should consider utilizing the right video ad specs.
Make sure to follow YouTube’s suggested specifications for your respective ads. If you avoid doing this, you can encounter ads that lower user trust, grainy ads, ads copy may get cut off, and further, ads may not fill their container.
Marketers must do meticulous research and go through sufficient insights before planning their YouTube advertising strategy. With the right strategies and tools, you are rest assured that YouTube advertising will bring you immense opportunities, thereby helping your brand stand out.