Instagram one of the most used social media platforms in the world, would seem to be about to retrace its steps and make the number of Likes received by each post visible again.
A few months have passed since Instagram, perhaps realizing that it has gradually lost sight of its nature as a social network to transform itself into a sort of gigantic showcase for brands and influencers, had decided to recover at least part of its raison d ‘ être through the drastic decision to hide the number of likes under the posts ( followed closely by Facebook ).
That move had made many influencers turn their noses upside down and, apparently, Instagram is thinking about turning back. As you can see from the screenshot below, in fact, some users returned to see the number of Likes received by some posts.
Since the number in question does not always appear, but only in circumstances not currently identified, it could be a test by Instagram.
It is good to remember that even at present the counting of likes is hidden exclusively in the eyes of other users, while the creator of the post still retains the possibility of discovering the number of Likes received and by whom; also last month we explained to you how to find out in a very simple way who put Like and post your Like.
The fact that Instagram has now decided to conduct tests of the opposite sign is an indication of the desire to understand more precisely if and to what extent the display or not of the number of Like received affects the way in which users perceive posts and interact with them.