Jeffree Star’s ‘Cremated’ Palette Causes Controversy For Celebrating COVID Deaths

Jeffree Star Cremated Eyeshadow Palette COVID

Jeffree Star’s make-up palettes are all the trend lately. But, his most up-to-date one, known as “Cremated” is inflicting fairly the stir amid the COVID-19 pandemic. People suppose that it’s insensitive and problematic in a large number of how throughout a world well being disaster.

The palette options 24 eyeshadow shades which can be gray toned and provides off a gothic vibe. They embody names like Eulogy, Hearse, Grave Digger and R.I.P. These are all names which can be related to loss of life.

Jeffree Star Posted Promotional Pictures In A Graveyard

To promote this palette, the YouTube star had some fairly unconventional photograph shoots. In a number of the images posted on his Instagram account, he’s posing in a cemetery in entrance of a pink hearse. In his caption he wrote “The Cremated Collection is all about tapping into your dark desires and exploring another side of yourself.” The technique of cremation refers back to the disposition of a lifeless physique by means of burning. Ashes are then taken and put into urns.

In one other photograph, Jeffree is definitely laying at the back of the hearse displaying off his make-up. He was wearing all black together with the opposite fashions for the shoot, a nod to the darkish apparel that folks put on at funerals. This comes after over 336,000 individuals have died from COVID-19 because the outbreak started. The timing of his product launch was questioned by a whole lot of followers that consider one thing like loss of life shouldn’t be celebrated.


People Felt Like The Name Of The Palette Is Heartless

Jeffree has 18.2 million subscribers on YouTube, however not all of them agreed together with his choice to launch this spooky product. “Ok hear me out. I know Jeffree Star had this palette name trademarked in September but to drop a line called “cremated” throughout a pandemic whereas 1000’s are dying and given no possibility however to be cremated…. it’s kinda f*cked up,” mentioned one Twitter person. Jeffree mentioned in a video that he had this concept for over a yr.

After the wonder mogul tweeted about his launch, one individuals reply was fairly unhappy. The remark mentioned “My grandma had to be cremated after she died from COVID. This seems like bad timing for such a product.”

Another Twitter person mentioned “I love jeffree’s brand but releasing a palette with a theme revolving heavily around death in the middle of a global pandemic which has already claimed hundreds of thousands of lives is just… wrong. i get it he needs to secure the bag but couldn’t it wait? it’s so tone-deaf.”

The Star Responded To The Comments Calling Him Insensitive

He posted a YouTube video titled “Responding To The Backlash Over My Cremated Palette.” In this video, he talks about how his father who handed away was cremated together with two of his canines. It is a convention in his household. He created this palette to make individuals smile and for the folks that really feel like they don’t actually slot in. “In no way was this created to be offensive ever,” he mentioned. There was additional emphasis on the truth that he has been engaged on this concept for a yr and already delayed the product launch as soon as. He didn’t need to delay the launch for a second time as a result of he didn’t need to promote expired make-up.


While he understands everybody’s emotions and opinions on the matter, he insists that all the things he does comes from place. His response to the backlash was just a little bit totally different than the tearful apologies we now have seen from magnificence gurus like Jaclyn Hill and James Charles prior to now. Jeffree just about acknowledged that folks could have one thing to say about his merchandise it doesn’t matter what however he didn’t have unhealthy intentions.

A touch upon this video mentioned “The only offensive thing about this pallet is that I can’t afford it.” Another remark mentioned “The backlash over this pallet ‘s name is proof that we’ve gotten over the shock of being in a pandemic. We’re back to squabbling over minor stuff again. I imagine the same stuff was going on during other major events in world history.”

Do you suppose this palette is offensive or are individuals simply taking it too critically?

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